Packaging Inspiration

http://bit.ly/aps5JB

While researching ideas for Project Three I have come across a couple fruit packaging designs that I believe are creative and successful.



Industrial designer Naoto Fukasawa created these inventive fruit juice boxes. I like that the design visually and tactilely simulate real fruit. I leaves the consumer to believe that the juice must also taste like real, fresh fruit. 

http://bit.ly/TI2AB

Another inspirational package is Marcel Buerkle's design for Quick Fruit. For similar reasons to the design above, I believe this design is successful at presenting a fast, on-the-go alternative to fresh fruit.