Project Three. Packaging

The next "orange" design obstacle I have to face is: packaging. The purpose of this assignment is to develop a new, innovative package for our selected object. This has been especially difficult for me. Fruit has been packaged and sold the same way for centuries. I find myself asking... how can I recreate the wheel? 

Lost as to how to begin this assignment, I wandered around the super market in hopes of an epiphany. After passing countless displays of reusable shopping bags for sale, I realized that while many people have replaced "paper or plastic", everyone still use plastic bags for their fruits and veggies. This is where my thought process began. 

My initial idea is to create a reusable fruit/produce bag with my heart-healthy orange message on it. I purchased a bag am going to attempt to iron my orange heart image onto it.  

I am afraid that my reusable fruit bag may not be specific enough for my orange. I am also going to attempt to redesign the traditional orange crate. In Project Two I had an idea to use the tagline " an orange a day..." to allude to an orange healthy attributes. I am going to create a model of a crate segregated into seven compartments each holding it's own orange. I believe by packaging and selling oranges in 7's (one for each day of the week) with the tagline "an orange a day..." I can directly market the orange as heart healthy. 

I'll keep you posted!