Project Two. Branding.

The second assignment in Foundations of Design was to brand our object. We were to design an image that successfully represented our object's "unique qualities".  My first thought was, "Great...what unique qualities does an orange have?" But after doing some research I singled out two specific usages of an orange that I wanted to explore.

1.

The first usage of an orange that I investigated was all-natural orange household cleaners. Today, you cannot enter a grocery store or turn on your television without seeing companies promoting their products as being more environmentally friendly because they substituted oranges with other ingredients. I found this image on the left and came up with the tagline: "Go ORANGE!"

2. 

The second usage of an orange I investigated was its health benefits. The vitamin C found in an orange has been proven to reduce the risk of heart disease. After developing the a couple prototypes, I committed myself to this usage of the orange. I thought this usage was much more direct and clear than, "Go Orange!"  

I wanted to develop a graphic strategy to showcase an orange as not only healthy, but heart healthy. I found a great image of an orange in the shape of a heart and paired it with the tagline "an orange a day...". I loved the simplicity of the message. However, when I printed it out on 11x17 paper, the power of it was lost. The paper consumed the message. 

The image on the left was my next attempt. Again, the vastness of 11x17 paper swallowed up the message. 

As much as I liked the tagline, "an orange a day," I didn't know if it was direct enough. I didn't want people to concentrate on the calendar or focus too much on the play off of "An apple a day... keeps the doctor away". I wanted my image to reflect heart health. Unfortunately, this meant going back to the drawing board. 

Ultimately I created this image. I like that I was able to maintain the simplicity I had in the previous images. I believe it has a much more effective (heart-healthy) message. 

This project helped me learn a lot about the design process. As you can see, I did not take a linear path to developing my brand image. However, each avenue I explored helped me discover, piece by piece, what it was that I wanted to achieve with my final product. My brand is about the simplicity and directness of my message.