Project Three. Recap.

Sketch Model A

Sketch Model B

After circling around several different design ideas (Sketch Models A&B), I decided to go back to step one and define the purpose and intent of my package. I then created several models of differently shaped crates. The models were extremely effective in ruling out impracticalities or insufficiencies in my designs.

Sketch Model C

I settled on a cube-shaped crate with handles and open sides (Sketch Model C). I wanted the customer to be able to easily handle it, be able to fit it in a grocery bag, and see the oranges they were purchasing. I remade the cube with more exact dimensions and then glued a balsa wood facade onto it. I printed my brand image and text onto clear label sheets and stuck them to the sides and lid. I chose a text style that resembled real branding that you find on old shipping crates.

Overall, I believe my design was successful and practical. I do believe I could have pushed the boundaries of conventional food packaging further. This was my ongoing inner struggle throughout the assignment. I desired to create something new and inspiring yet, first and foremost, it had to be practical. 

Interior

Final Package