Project Four. Display.

Onward and Upward!


The next assignment in our series of projects is to create a display for our packaging. I have included a couple sketches to show my process of discovering the most appropriate and inventive display design. 

I started my process with a sketch and model of a basic cube-shaped crate. It is essentially a large version of my package. 

After seeing the pitfalls of sketch # 1 I moved onto drawing crate-like shelves that would contain one of my packages on each tier of the shelf. I want my display to appeal to an audience who is willing to spend more on their oranges than at a normal grocery store. The audience is similar to a Harry and David customer. I liked the idea of this design but I realized I was going in a different direction that I wanted. My display still needs to support my heart-healthy branding and package. It needs to convey my message. This display idea doesn't do that. 

My current design is a large (7' x 6') crate shelf that has cubby holes open to both sides. I plan to block off some squares of the grid with orange paper to form a heart shape. All of the other cubby holes will hold one of my orange packages. This design is a little daunting because of the number of small-scale crate packages I will need to recreate but I believe the design has a purpose and intent that coincides with my heart-healthy orange. 

Now onto models!