Display Continued.

This week I buckled down and made some models. I am beginning to love the process of making models. They immediately show the strengths and weaknesses of a design. I am beginning the model-making-process much sooner on this project than the last. I feel as if my time-management skills have improved with this assignment.
Here are a couple of my sketches made into reality:




This group of sketches were made at a 1" = 1'-0" scale. It was beneficial to start my process here. This scale was very manageable.




This model is at a 2" = 1'-0" scale. This is the scale I will be working with for my final model. I plan to cover the chipboard with a balsa wood facade to create a crate-like cubby shelf. I plan to use orange paper (see model above) to block out the cubes that form a heart. I will then need to make 28 models of my orange packaging (see product below). I have a busy week ahead of me but I am feeling confident on the strength of my design's purpose and intent. I believe my display directly relates to my former designs. I am striving to create a cohesive message throughout the semester.

Project Four. Display.

Onward and Upward!


The next assignment in our series of projects is to create a display for our packaging. I have included a couple sketches to show my process of discovering the most appropriate and inventive display design. 

I started my process with a sketch and model of a basic cube-shaped crate. It is essentially a large version of my package. 

After seeing the pitfalls of sketch # 1 I moved onto drawing crate-like shelves that would contain one of my packages on each tier of the shelf. I want my display to appeal to an audience who is willing to spend more on their oranges than at a normal grocery store. The audience is similar to a Harry and David customer. I liked the idea of this design but I realized I was going in a different direction that I wanted. My display still needs to support my heart-healthy branding and package. It needs to convey my message. This display idea doesn't do that. 

My current design is a large (7' x 6') crate shelf that has cubby holes open to both sides. I plan to block off some squares of the grid with orange paper to form a heart shape. All of the other cubby holes will hold one of my orange packages. This design is a little daunting because of the number of small-scale crate packages I will need to recreate but I believe the design has a purpose and intent that coincides with my heart-healthy orange. 

Now onto models!

Project Three. Recap.

Sketch Model A

Sketch Model B

After circling around several different design ideas (Sketch Models A&B), I decided to go back to step one and define the purpose and intent of my package. I then created several models of differently shaped crates. The models were extremely effective in ruling out impracticalities or insufficiencies in my designs.

Sketch Model C

I settled on a cube-shaped crate with handles and open sides (Sketch Model C). I wanted the customer to be able to easily handle it, be able to fit it in a grocery bag, and see the oranges they were purchasing. I remade the cube with more exact dimensions and then glued a balsa wood facade onto it. I printed my brand image and text onto clear label sheets and stuck them to the sides and lid. I chose a text style that resembled real branding that you find on old shipping crates.

Overall, I believe my design was successful and practical. I do believe I could have pushed the boundaries of conventional food packaging further. This was my ongoing inner struggle throughout the assignment. I desired to create something new and inspiring yet, first and foremost, it had to be practical. 

Interior

Final Package

Packaging Inspiration

http://bit.ly/aps5JB

While researching ideas for Project Three I have come across a couple fruit packaging designs that I believe are creative and successful.



Industrial designer Naoto Fukasawa created these inventive fruit juice boxes. I like that the design visually and tactilely simulate real fruit. I leaves the consumer to believe that the juice must also taste like real, fresh fruit. 

http://bit.ly/TI2AB

Another inspirational package is Marcel Buerkle's design for Quick Fruit. For similar reasons to the design above, I believe this design is successful at presenting a fast, on-the-go alternative to fresh fruit.